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TRACKER is one of the first specialized media monitoring agencies in Bangladesh and is also known as “The Trend Setter” in service innovation.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Newspaper Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Newspaper Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Newspaper Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Newspaper Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

E-media Section

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E-media Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

E-media Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

E-media Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

E-media Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

E-media Section

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Online Monitoring

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Online Monitoring

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Online Monitoring

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Online Monitoring

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Online Monitoring

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Online Monitoring

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Tracker - Media Monitoring Agency


Established in 2008, TRACKER is one of the first specialized media monitoring agencies in Bangladesh and is also known as “The Trend Setter” in service innovation.

About us

Tracker Services


We are here to provide the best in media planning, monitoring, news assessment and auditing solutions catering to the individual business needs of our clients.

Explore our Services

Service Innovation: Success Stories


We provide varieties of qualitative media measurement reports and analysis including Monthly Report, Trend analysis, Competitor analysis, Tonality Measurement analysis etc.

Case Studies

Services We Provide

Interested to give it a try?

Free Trial Offer

Testimonials

Towheed Feroze

Communication Head, International Finance Corporation (IFC)

Tracker has a dynamic, driven and diligent work force, which has honed the skills of media monitoring over the years. In addition to their regular work, Tracker can also provide other services like news analysis, translation plus media coverage. Their service is highly valued by other organizations since they have a rich archive. My experience with Tracker for six years (2011-2017) has been impeccable.

Rahima Khatun

Assistant General Manager, Admin and HR, Yunus Centre

Tracker provides a quality media monitoring service. It has been working with our organization since 2016 and the services provided by Tracker have helped us throughout the years. I am confident about the services of Tracker and I can surely recommend it.

Shehzad Sarwar Hossain

PR & Communication Manager, Banglalink

The experience of getting Tracker’s media monitoring service has really been great for us as they are very focused to bring the best output. Specially their qualitative monitoring reports helps us in many ways. We truly appreciate Tracker team; it’s been a pleasure working with them.

Top Clients


Terms of Use

Terms of Use


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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.


Privacy Policy

Privacy Policy


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.


Frequently Asked Questions

Frequently Asked Questions


Media monitoring is listening to who’s saying what about your brand, your competitors, your industry, and any other topic that’s important to you and your operations. When it comes to public relations, you can’t be in the dark about anything. You absolutely need to know what’s going on, not only with how your own organization is being presented and perceived, but with everything around you; you need to know what your competition is doing and where your industry is going. Media monitoring will help you to gather above mentioned information.

No. Tracker is solely focused on media monitoring only.

Monitoring your organization in print and online media helps you find out what your brand image looks like right now. Media monitoring helps you to know do people talk about you on interviews, on social media, on forums, or on review sites. A good media monitoring report enables you to track the whole lot from a single dashboard.

Our tracking services will track your organization’s performance on in every media platforms. It can monitor print, online, e-media, social media mentions of any given topic. To know more about this kindly visit our website’s ‘Services’ section.

Media monitoring is a great strategic tool to measure and improve the effectiveness of your communications. You can closely follow how much media attention your actions receive. Do you reach your target audiences? Do you get the reaction you intended? Media monitoring data works as a reliable source for decision making.

With a media monitoring service, you can closely follow what is written about your company and what the tone of the discussion is. Speed of the essence especially in social media where discussions – both positive and negative – arise quickly.


Our Clients

Our Clients


Tracker has had the opportunity of working with many reputed international and national organizations since its inception on 2008. We have been providing a range of different monitoring services to our clients rendering to their diverse needs. Along with providing long-term contractual service to the clients, Tracker is also providing short-term contractual and event-wise monitoring services.

Coca-Cola

Tracker has been serving beverage giant Coca-Cola with media monitoring and high-end analysis service for the last five years. Always putting quality on top of everything, this renowned multinational organization has so far expressed its happiness with Tracker’s world class services and decided to continue the business relationship.

edotco Bangladesh

edotco Group is the first and leading regional integrated telecommunications infrastructure services company in Asia. Tracker monitors the media for all kinds of telecom industry related news as well as mobile financial service industry, power sector and others for Bangladesh office of edotco.

General Electric (GE)

General Electric (GE), formerly known as Alstom, a US multinational company which holds interests in the electricity generation and rail transport markets, is getting media monitoring services from Tracker for the last five years. The company has been one of the biggest foreign investors in Bangladesh and Tracker’s daily media monitoring report helps it to remain updated about all sectors that the firm interested in.

Mastercard

Mastercard is an American multinational financial services corporation. The recently-opened Bangladesh country office of Mastercard is facilitated with Tracker’s daily media monitoring report focused on banking and payment gateway industry right from the beginning of its journey in the country.

Pathao Limited

One of the rising start-ups in the country, Pathao is now talk of the town. The ride sharing industry is a new one in country and there are lots of talk about it in media. Tracker has been helping Pathao to keep an eye on those media impression with daily report service along with weekly and monthly analytical reporting.

Campaign for Tobacco-Free Kids

Campaign for Tobacco-Free Kids is a leading US-based advocacy organization working to reduce tobacco use and its deadly consequences in the United States and around the world. The organization has started media monitoring in Bangladesh through Tracker and now the project is benefitting almost every anti-tobacco organizations in the country.

International Finance Corporation (IFC)

Tracker worked with the Bangladesh branch of IFC for nine straight years, before they had to stop the project due to internal issue. A wide range of sectors related to country’s economy and finance was being monitored daily for the project.

Banglalink

Banglalink, the country’s third largest mobile phone operator, had been with Tracker for many years from the very beginning of our journey. Tracker provided media monitoring and analysis of whole telecom industry to Banglalink.

NHRC Bangladesh

Tracker implemented the year-long ‘Media Monitoring & Data Archiving on Human Rights Issues in Bangladesh’ project of National Human Rights Commission (NHRC), Bangladesh recently. The UNDP funded project was an experimental one and first of its kind for NHRC.

Democracy International (DI)

Democracy International (DI) conducted a 1.5-year long media research project on the country’s political sector with Tracker. The project was a unique and first of its kind in the country, which aimed to find out how political parties and personalities in Bangladesh are portrayed in the media. The project has been completed successfully recently.

City Group

City Group is one of the largest local business groups of Bangladesh. Tracker provides TVC monitoring and analysis service to City Group.

Havas Media

Multinational media agency Havas is subscribed to Tracker’s Daily Press Ad Monitoring service.

Starcom Bangladesh

Multinational media agency Starcom gets regular TVC, Press Ad, and news monitoring service of Tracker. Telecom giant Banglalink is one of the clients of Starcom Bangladesh; thus Tracker monitors whole telecom industry as part of the service agreement.

iSentia

iSentia, a media intelligence group headquartered in Sydney Australia, with locations in New Zealand, South-East Asia and Greater China, has been working with Tracker for years for its different media monitoring projects. Tracker is the trusted vendor of iSentia in Bangladesh and recently its Thailand office collaborated with Tracker as part of a global project of Huawei.

edotco Bangladesh

edotco Group is the first and leading regional integrated telecommunications infrastructure services company in Asia. Tracker monitors the media for all kinds of telecom industry related news as well as mobile financial service industry, power sector and others for Bangladesh office of edotco.

edotco Bangladesh

edotco Group is the first and leading regional integrated telecommunications infrastructure services company in Asia. Tracker monitors the media for all kinds of telecom industry related news as well as mobile financial service industry, power sector and others for Bangladesh office of edotco.


Our Story

Our Story


TRACKER is one of the first specialized media monitoring agencies in Bangladesh and is also known as “The Trend Setter” in service innovation. It was established in 2008 as a media monitoring company for the telecom sector but gradually it has diversified its service to many other industry sectors.

At TRACKER, we understand that as media platforms and channels continue to develop and grow in numbers, the challenges of keeping track of them also increase. Our in-house team combines multi-media monitoring and evaluation abilities, which are both holistic and individually analytical. We partner with our clients to overcome every challenge in a way that is insightful and uniquely learned about our client’s particular need. We maintain our core values – providing a fast, accurate, reliable, and responsive service to clients across a variety of sectors.

Tracker offers today’s best all-in-one media monitoring solution: unequaled media coverage, extraordinarily accurate clipping, daily e-mail alerts and an online clip archive stores all your clips.

Our Milestones


Tracker has started its journey in 2008. With its limited resources, it used to serve only the telecom sectors. Initially Tracker used to serve clients through its other sister concerns. As the confidence level grew to work on different sectors with the passage of years, Tracker successfully pitched clients by its own name, separated from its umbrella.

Starting with just telecom and mobile handset industry, Tracker now monitors news coverage of almost every sector. In addition, Tracker also monitors all press ads published in national newspapers every day.

Timeline

2008

Foundation

2008

First Client (Nokia)

2009

Website launching

2009

Launching of Tracker CMS

2010

Introduction of synopsis based report format

2010

Move from analogue system reporting to digital format

2010

Move to Baridhara DOHS office from Banani

2010

Foray into development sector news monitoring

2013

First project with state organization (NHRC)

2013

First ever media monitoring & analysis on political sector of the country (DI Project)

2014

Start of Monthly Press Ad Trend at BBF Magazine

2014

Move to Gulshan-1 office premise

2014

Launching full-fledged Press Ad Monitoring Service

2017

Launching Social Media Monitoring Service

2018

Developing HD quality TV monitoring capability (Beta)


Services

News Monitoring


This service enables clients to monitor for any news based on given ‘keywords’. It can be done to get knowledge about own brand and/or competitors’ media presence. On the other hand, one can also keep an eye on industries or news segments related to his/her own interest.

Tracker provides News Monitoring Service mainly through these ways:

Daily Reporting


Daily Media Track: Contains client’s and competitors’ daily news coverage with scanned copy in PDF format.

Daily News Alert: A comprehensive daily report that includes all coverage with synopsis of the news items.

Coverage Report: Contains full coverage share of any specific activity (events/program/PR) in newspaper, TV, radio and online news portal.

Online Dashboard


Tracker CMS (Content Management System) is an exclusive online CMS based reporting service. Our reports are supplemented by clients’ 24/7 access to Tracker CMS to manage the daily and monthly PDF reports and charts & graphs.

  • It is a customized service as per the client requirement.
  • It enables the client to monitor their along with competitors’ media presence right from the desk.
  • It comes with comprehensive archiving and analysis that provides data comparison facility round the clock.

Ad Monitoring


Tracker monitors all press ads from national newspapers and magazines and archives the data in a specially developed customized software named ‘Media Analyzer’.

Tracker provides Ad Monitoring Service mainly through these ways:

Daily Reporting


Daily Ad Track: Contains client’s and competitors’ daily press ad info with scanned copy in PDF format.

Daily Ad Alert: A comprehensive daily press ad report that includes all published ad info with synopsis of the ad campaign.

Ad Campaign Report: Contains full coverage share of any specific ad campaign in newspaper and magazine.

Weekly/Monthly Reporting:


The weekly or monthly ad data is shared as per the client need. In this type of reporting, mainly industry-wise data is delivered to client.

Media Coverage Analysis Service


We provide varieties of qualitative media measurement reports and analysis, including:

Monthly Analytical Report

Monthly Analytical Report presents the category share of competitors’ PR Coverage with Top Activity of the industry (PR value breakdown) and campaign details.

Trend Analysis

Tracker provides two types of trend analysis. One shows the clients’ trend and the other one shows the industry trends.

From this analysis, the clients will come to know about recent news or ad publishing trend over a timeline.

Competitor Analysis

How the competitors are doing in the media? Which media outlets favor them more with positive news coverage? Or in which media the competitors are interested in placing ads? These and many other questions are answered through this analysis.

Tonality Measurement Analysis

It measures the positive or negative tone of the news published in the newspaper. This analysis helps to identify the impact of the news that it will create.

Impact Score Analysis

Impact Score Analyses is a unique system for evaluating the effectiveness of communications. It measures news hits and their favorability impact on target audiences. As a result, the client will be able to identify the effectiveness of the messages of news item which will lead the client to develop an effective communication strategy.

Qualitative Statistical Overviews

This measures messaging, tonality and volume of media coverage and comes up with an integrated output.

Competitor Intelligence Overviews

All competitors’ coverage analysis in a single report. Key competitors can be scrutinized specially in here.

TVC Spot Monitoring

The services include:

Spot Positioning Summary Report against the Shared plan: A comparison between the actual and planned data which shows the actual spots aired in different TV channels.

Summary of GRP Gained against aired spots: Shows the actual Gross Rating Points (GRP) gain comparing their planned spot position.

Actual TVC Monitoring Report Log: The report log showing the missing spots (if any).