Our Story
TRACKER is one of the first specialized media monitoring agencies in Bangladesh and is also known as “The Trend Setter” in service innovation. It was established in 2008 as a media monitoring company for the telecom sector but gradually it has diversified its service to many other industry sectors.
At TRACKER, we understand that as media platforms and channels continue to develop and grow in numbers, the challenges of keeping track of them also increase. Our in-house team combines multi-media monitoring and evaluation abilities, which are both holistic and individually analytical. We partner with our clients to overcome every challenge in a way that is insightful and uniquely learned about our client’s particular need. We maintain our core values – providing a fast, accurate, reliable, and responsive service to clients across a variety of sectors.
Tracker offers today’s best all-in-one media monitoring solution: unequaled media coverage, extraordinarily accurate clipping, daily e-mail alerts and an online clip archive stores all your clips.
Our Milestones
Tracker has started its journey in 2008. With its limited resources, it used to serve only the telecom sectors. Initially Tracker used to serve clients through its other sister concerns. As the confidence level grew to work on different sectors with the passage of years, Tracker successfully pitched clients by its own name, separated from its umbrella.
Starting with just telecom and mobile handset industry, Tracker now monitors news coverage of almost every sector. In addition, Tracker also monitors all press ads published in national newspapers every day.